The Best Sex Toys of CES 2025
More importantly, the We-Vibe app ranked second among the models we reviewed, only coming second after the renowned Lovense Remote. Going to an IRL sex shop isn’t always an option—maybe you’re swamped, shy, or you don’t live near one. In an industry that’s fairly unregulated, it can be tough to find reputable purveyors online, which is why we did some digging and assembled a horny Avengers-style list of the best online sex shops in the game. This mini wand vibrator comes with three different attachments you can try out. And especially for couples, it can help you learn more about your partner’s needs and desires while opening the gateway to maximum pleasure.
The best sex toys for women have gotten a serious rebrand over the past few years. Gone are the days of covertly ducking inside a sketchy adult shop to discover the newest vibrators and massagers. A dildo is an phalic shaped sex toy and usually has the shape of a real penis. The toy is intended to be inserted into the vagina or anus to stimulate it from the inside.
“I bought my first-ever vibrator from Babeland, and it’s still my go-to brick-and-mortar store, especially if I’m looking to try something new and I want expert recommendations,” says love and life editor Lydia Wang. “If you don’t live near one of their New York or Seattle stores, their site is also really easy to navigate and inclusive of all shoppers.” Enjoy your sex toy bundles with erotic interactive content, lube and much more.
Meanwhile, stainless steel and borosilicate glass toys are harder and heftier, which makes them optimal for applying pressure. The Ruby Glow Massager contours to your body—one side has raised ridges that you can grind your vulva against, while the other features a smooth nub that targets your perineum. Each side has its own motor, so “you can either rock back and forth along the toy, or simply sit down on it and let the vibrations do all the leg work,” Finn tells SELF.
Some testers said they disliked the texture of the Original version’s white vinyl head. The Rechargeable model features a softer, smoother silicone head, which is much easier to clean and may feel more comfortable against the body. Nonporous and less prone to discoloration, the Rechargeable model’s silicone head eliminates any previous concerns about phthalates, a plasticizer in the Original version’s vinyl head. The Ballerina stays easy to maneuver in any position and can even rest between two bodies without you holding it there. It has 12 different settings, two simple buttons, and is quiet (even at its strongest). What’s known as the G-spot or G-zone is most likely a small area of spongy tissue located near the front of the upper vaginal wall.
Plus, its sculpted design allows you to massage and explore yourself. The brand has won several awards for their elegant and ergonomic toys, but the Form 2 and Solis Ascend 2 Pro stand out from the rest. Both have JimmyJane’s unique dual-tip design, which surrounds the external clit with rumbles from all sides. Try the Reflexx Rabbit 1, which warms up and has a flexible shape for the perfect fit.
This company is all about helping its customers achieve happier and healthier sex lives, and sells everything from lingerie and lube to bondage and standard vibrators. Wild Flower is an online sexual wellness store focusing on inclusion, education, and exploration. They are known for not gendering any of their products to make the shopping experience approachable for anyone, and also for their original line of toys that anybody can use—including the award-winning Enby vibrator.
Que our excitement when we spotted sextoystoreshopping, tried and tested the Wink+ by the same brand. This stainless steel vibrator has a removable silicone cap that feels silky against the skin (even without lubricant), a long battery life, and most impressively, a very discreet design. You could have this in your bedside drawer and anyone who came across it would think it was a tube of mascara. Made from smooth silicone and available in pink, blue, or black colours, the toy has a bulbous head on the end Adult toys, typical of wand vibrators, with a flexible neck. This neck flexes around the vulva wherever you place it, meaning you can choose between targeted clitoral vibrations in one spot or lighter, all-over stimulation. The Lelo Smart Wand 2 is our pick of the best wand vibrators and toys for clitoral stimulation.
When you shop online with Harmony, you can enjoy discreet packaging, free delivery on orders over £50, and a whole library of expert advice at your fingertips. This may be the throwback of all throwbacks, but anyone who has ever walked into a Spencers will tell you that the back of the store is where it’s at. The retailer is home to non-sex-related merch wholesale Adult sex toys, too, but they carry bachelorette party gear, sex games, and (of course) sex toys. For over 40 years, Lovers has assisted with amplifying the importance of women’s pleasure. The company aims to create a judgment-free space that is informative just as much as it is pleasurable.
There is a vast variety of sex toys available at Lovers, each designed to cater to different preferences. Those new to adult toys may prefer something simpler to use, such as a vibrator. These are small and discreet, making them an ideal introduction to the world of pleasure products. Sex toys are the instruments that you need to enhance your experience.